Hey Google: advance structured data
During the Google I/O conference in May 2013, Amit Singhal, presented on the future of search, explaining that “a search engine’s three primary functions will need to evolve and that search will need to answer, converse, and anticipate.”[1] Although Mr. Singhal no longer works at Google, these concepts still drive the company’s vision of its […]
10 Tips on Hiring SEO Consultants for Your Law Firm
If you own a law firm and are looking for SEO consultants, this article will give you a broad overview of SEO strategy and implementation. To make it an easy read we have outlined ten points including advice on search engine optimization (SEO), blogging and reputation management to squash or mute those negative reviews.
Will the Lighthouse accessibility audit tool help make the web more accessible?
Google has a history of rewarding those who use its products. Most noteworthy Google has publicly recognized that performance is a ranking factor. This change has given a push to mobile-friendly sites and those that have a fast download speed. Hence web designers that use Google’s PageSpeed Insights and Mobile Friendly Tests can improve a website’s rank in search results. Maybe we will see the same happening with the accessibility audit tool. Read this article to learn why.
Should I create more than one Facebook page?
Many business owners ask if it makes sense to create more than one page on Facebook. You’d think that once you are done creating a Facebook page, you can get to the business of social media marketing. Well, yes and no. Depending on your business and background, you may want to consider creating another page. Read and learn why.
SEO Secret of the day: Accessibility in web design can help SEO
This article makes a strong business case for accessibility in web design. In fact, it is becoming one of our favorite SEO strategies. Read on and learn why!
Marketing Like a Pro on a Shoestring Budget
Large companies are deploying social media marketing campaigns supported by digital advertising, or they’re hiring marketing agencies to do the work for them. For smaller companies, or for individuals and self-employed workers who are trying to cut through the noise, it can all seem a little daunting.
But there’s good news: you don’t need to spend a fortune to do marketing like a professional. In fact, marketing is more about strategy and engagement than flat out spending, and it’s often those with the smallest budgets who can outmaneuver the big spenders and who get the biggest and best results. Read our blog post to learn how.
Build an audience of followers with free Facebook page likes
Follow these techniques and get free Facebook page likes and followers. Once you’ve created a page on Facebook, the next logical step is to get free Facebook page likes and grow a following. Generally speaking, the more people that follow or like you on Facebook, the more exposure your business will get. After all, if […]
Learn how to go viral on Facebook by posting sharable content
If you want to go viral on Facebook, you have come to the right place. First of all, if you’re going to get any return on your investment posting, shareable content must be a big part of your marketing strategy. The benefits of shareable content should be easy to see. By motivating your Facebook followers […]