Is WordPress the best platform to build a website?
Should I hire a WordPress web designer Building a website is essential for every business, and any website should look professional. Otherwise, the company would lose its credibility of being a trustworthy organization with which to do business. The question arises, how does a small business owner build a website that is both affordable and […]
Creating a user and SEO-Friendly Website
In today’s digital age, a business without a responsive website design is like a shop without a sign. As the internet has become more effective than traditional media when it comes to creating brand awareness, you will miss out on a whole host of opportunities in relation to promoting your brand if you don’t have […]
How to Hire a Web Designer
Before you hire a web designer you should consider what might happen if you hire the wrong person or company. You may be thinking; “does it matter who designs my website?
10 Tips for Working with a Web Designer
Working with a web designer doesn’t have to be difficult. As with most forms of collaboration, communication is essential, so the best thing you can do is to stay open and transparent with your communication throughout the process. By following the ten tips in this article, you’ll be off to a good start.
How many WordPress plugins are too many?
Did you ever wonder how many WordPress plugins are too many? It’s easy to fall into the trap of searching for new WordPress plugins and installing them on a regular basis. After all, they are fun to use, and enhance the functionality of your website, right? Not many webmasters realize this, but having too many plugins installed can introduce potential problems.
In this article, we answer the most common plugin-related questions you might have and provide some helpful tips.
What is Local SEO and Why is it Important?
Many overlook Local SEO, but it’s one of the most critical aspects of a search engine marketing strategy. As a general rule, it’s usually a good idea to take advantage of as many different marketing channels as possible.
Boosting your local SEO presence will help your SEO efforts as a whole, as well as your social media presence. Every new like, share and follow has regional meaning. Every new inbound link and piece of content that you create will have a positive effect on Local SEO. Read this article for the basics and why you need to do local SEO.
Are you prepared for Fred and Hummingbird?
In this article, our Boston SEO consultants offer insight into Google’s recent algorithm updates. Hummingbird and Fred are two of Google’s recent algorithmic updates. This article was written by our top Boston SEO consultant and is designed to answer some of the most common questions about this massive change in the search results. Undoubtedly, […]
All you need to know about Structured Data, Schema, SERPs, Rich Knowledge Boxes, Snippets and more
The term ‘structured data’ has gained a lot of traction recently. This article will give you the basics of structured data, what it is, who is behind it. Why it is essential for SEO. You will have the knowledge needed to enhance and improve your SERPs that impact search engine marketing results.
Restaurant marketing Ideas, Reviews and 12 Tips to guide your SEM campaign
Restaurant marketing is similar to any other businesses, but there are two significant players, Yelp and Google, and they are dominating the industry.
Here are 12 restaurant marketing tips and advice to help seize the top spots in search engines and customer review websites.
Hey Google: advance structured data
During the Google I/O conference in May 2013, Amit Singhal, presented on the future of search, explaining that “a search engine’s three primary functions will need to evolve and that search will need to answer, converse, and anticipate.”[1] Although Mr. Singhal no longer works at Google, these concepts still drive the company’s vision of its […]